Patrick McIvor has over 28 years of professional experience as Color Director, International Haircolor Educator, Salon Owner, National Technical Training Manager, Artistic Director and TechniCulture Director for companies such as Wella USA, Clairol, Logics, Redken 5th Avenue NYC, Matrix, Goldwell and KMS California. He is also founder of HI :) Media Solutions, a subsidiary of Patrick McIvor Color Studio, Inc. As one of the most respected colorists in the industry, the former Color Director for Nick Arrojo and Rodney Cutler in NYC, has now returned to NYC working with the ARROJO Salons and School as Brand Strategist and Techni-Color Director. He is a cultural junkie, a techniCulture Maverick, and is inspired by international cosmopolitan influences from fashion and global trends to technology. McIvor specializes in social media and new experiential educational formats, coaching salon professionals on how to communicate with progressive media to connect with community to “Take Back The Social Network” and build business. McIvor is featured in the book “50 Hairstylists,” blogs for Modern Salon, The Colorist, SO Magazine, Industrie On-Line, and Lehigh Valley Style, he is also extremely active in social media and the press.